Improve Your German Pronunciation With Tongue Twisters

Improve Your German Pronunciation With Tongue Twisters German tongue twisters are known as tongue breakers in German, or  Zungenbrecher. Many of the classic German tongue twisters easily fit that unique description, and they can also be an amusing and entertaining way to practice your German pronunciation.   German Tongue Twisters Here is a collection of German tongue twisters - with an English translation of each one. Want more tongue breaking? Here is a collection  of more tongue-twisters. 1.  Acht alte Ameisen assen am Abend Ananas. Eight old ants ate pineapple in the evening. 2.  Allergischer Algerier, algerischer Allergiker. Allergic Algerian, Algerian allergic 3.  Esel essen Nesseln nicht, Nesseln essen Esel nicht. Donkeys dont eat nettles, nettles dont eat donkeys. 4.  Es klapperten die Klapperschlangen  bis ihre Klappern schlapper klangen. The rattlesnakes rattled until their rattles sounded run-down. (This is a Schà ¼ttelreim, or goat rhyme, as is the the next one.) 5.  Es sprach der Herr von Rubenstein,  mein Hund der ist nicht stubenrein. So  spoke Mr. von Rubenstein, my dog, hes not house-trained. 6.  Es grà ¼nt so grà ¼n, wenn Spaniens Blà ¼ten blà ¼hen. It turns so green when the flowers in Spain flower. (This is the German version of The rain in Spain falls mainly in the plain from My Fair Lady.) 7.  Fischers Fritz ißt frische Fische, frische Fische ißt Fischers Fritz.   Fischers Fritz eats fresh fish; fresh fish eats Fischers Fritz. (This can be compared to the English Peter Piper picked a peck of pickled peppers.)   8.  Hottentottenpotentatentantenattentat Hottentot potentates aunt assassination. (Note: the correct term for Hottentot is actually Khoi-Khoi, a people from what is now Namibia.) 9.  Im dichten Fichtendickicht sind dicke Fichten wichtig. In the thick spruce thicket thick spruces are important. 10.  In Ulm, um Ulm, um Ulm herum. In Ulm, around Ulm, all around Ulm. 11.  Die Katzen kratzen im Katzenkasten, im Katzenkasten kratzen Katzen. The cats scratch in the cat box,  in the cat box scratch the cats. 12.  Die krumme Katze tritt die krumme Treppe krumm. The crooked (hunched) cat goes down the crooked stairs crookedly. 13.  Der Cottbuser Postkutscher putzt den Cottbuser Postkutschkasten. The Cottbus postal coach driver cleans the Cottbus postal coach chest. 14.  Ob er à ¼ber Oberammergau, oder aber à ¼ber Unterammergau, oder ob er à ¼berhaupt noch kommt, ist ungewiß! Whether hes coming via Oberammergau, or perhaps via Unterammergau, or not at all, is uncertain. 15.  Der Pfostenputzer putzt den Pfosten, den Pfosten putzt der Pfostenputzer. The post-cleaner cleans the post, the post is being cleaned by the post-cleaner. 16.  Wenn Fliegen hinter Fliegen fliegen, dann fliegen Fliegen Fliegen nach. When flies fly behind flies, then flies fly after flies. 17.  Wenn hinter Griechen Griechen kriechen, kriechen Griechen Griechen nach. When Greeks creep behind Greeks, Greeks creep after Greeks. 18.  Wenn meine Braut Blaukraut klaut, dann ist sie eine Blaukrautklaubraut. If my bride steals red cabbage,  then shes a red cabbage-stealing bride. 19.  Zehn Ziegen zogen zehn Zentner Zucker zum Zoo, zum Zoo zogen zehn Ziegen zehn Zentner Zucker. Ten goats pulled ten centners of sugar to the zoo,  to the zoo pulled ten goats ten centners of sugar.(A hundredweight,  der Zentner, equals 50 kilograms, 100 Pfund or 110 U.S. pounds.) 20.  Zwischen zwei Zwetschgenbumen zwitschern zwei Schwalben. Between two plum trees twitter two swallows. Need Help? If youre struggling with the tongue-twister, ask a German native to say it for you or look online to hear the pronunciation. It can help to hear it, not just read it.   Start slowly;  practice just small chunks of a tongue twister first.

A Raisin in the Sun essays

A Raisin in the Sun essays In A Raisin In The Sun an interesting story of a familys ups and downs unfolds in a small apartment. This book by Lorraine Hansberry illustrates how a familys dreams can dry up just like a raisin in the sun. The family, the Youngers are a family of five living in a two-bedroom apartment. Their main conflict is that Lena is receiving a 10,000-dollar check from the insurance company for the death of her husband and they each have plans for the money. Berneatha, Lenas daughter, wants to go to medical school. Walter, Lenas son, wants to open a liquor store. Ruth, Walterss wife, and Lena want to buy a house. Through this story you will uncover a world of differences in one familys struggle to stay together. Scene One: In the beginning of this scene we are introduced to Ruth and Walter. Ruth is tired which has inadvertently caused her to be grumpy. Her attitude toward everything is negative. Walter on the other hand is in a good mood. Then Travis their son comes in asking for 50 cents. Ruth tells him they dont have enough. Walter gives him two fifty-cent pieces. This of course causes an argument between the two of them. This is when Berneatha enters. Berneatha is Walters sister. She is very sarcastic and argumentative. With this personality of course right away she and Walter get in an argument. He doesnt think that she should be a doctor. She says that picking on her is not going to make Mama (Lena) give it to Walter to invest in any liquor stores. After Walter leaves for work Mama enters. While Berneatha is in the bathroom Mama tells Ruth that she doesnt want to give Walter the money because she doesnt want to have any part in getting people drunk. She does however propose that some o f the money must go to Berneathas schooling. Scene Two: In this scene we see a drastic difference in the familys attitude. Everyone is having a ...

Knowledge Management in Public Sector Organizations The WritePass Journal

Knowledge Management in Public Sector Organizations Knowledge Management in Public Sector Organizations Introduction Knowledge Management and the Education in the Agricultural Sector UK government increased ICT expenditure for the next three years Conclusion ReferencesRelated Introduction Knowledge itself is an abstract concept but its application can be seen in every walk of life. Knowledge and innovation go hand in hand and together they generate success for the development of any society. Knowledge accumulation creates value and it is this wealth which has transformed the agrarian societies into industrialized nations (Milner, 2000). Knowledge gives a competitive edge to companies as it is one of the most useful resources that they possess. However in this fast pace world one has to cope with the changing needs of the environment and utilize the knowledge in the most efficient manner in order to extract its full potential. Moreover the rapid pace of technology has facilitated this entire process and Internet has changed the landscape of business environments. Today’s economies are knowledge based economies (Emrich, 2005). Peter Drucker said, â€Å"The Purpose of management is the productivity of knowledge† (Kelly, 2004) There are various definitions of knowledge management, however to put it simple it is the management process within the organization that deals with the collection, organization and sharing of knowledge in the enterprise which is then integrated, evaluated and developed and distributed to all the other parts of the organization. Knowledge management has become an integral part of managerial activity as it helps to take right decisions at the right time with the real information in hand. This information is then provided to all the members of the organization (Gurrieri, 2008). In other words this knowledge is transferred to other products and services of the company which helps in value creation. This also helps in giving an enterprise a strategic edge over other firms. Knowledge management on the whole is not just confined to information technology only but it covers all the aspects such as the employees, the processes and the workflow, which means that knowledge management doesnâ₠¬â„¢t have to be limited to information technology though there is no doubt that technology plays an integral role in the KM but our focus of this paper is going to be on the aspect of technology and knowledge management in the public sector firms particularly our focus is going to be on the education sector here (Hetland et al, 2007). The distribution of tasks among the knowledge management dimensions Source: (Milner, 2000) Information technology and knowledge management in the Public Sector The way we access the information has now changed due to which the relevance of knowledge management has increased over the period of time. Therefore all the firms including the public sector organizations through the aid of knowledge workers are investing more in technology in order to make use of newer applications to increase productivity, accountability and transparency in order to increase the level of efficiency and to improvise the entire process of public sector reforms. Government sector organizations are knowledge based due to which this area of study is of so much importance to them. They need its application at the local regional and national level (Milner, 2000). When we talk about technology and management together, this means that data warehousing is an essential element of the KM. there are several software’s that are used to assimilate the information and distribute it among the various organs of the firm such as document management systems, e learning tools, objected oriented databases, artificial intelligence, real time access to a firms data base, enterprise information portals (ERP). These and several other IT programs tend to be effective tools for the management of the information without which work is not possible. The public sector organizations have also entered into this digital age of electronic means especially after the advent of policies like the ICT (Kelly, 2004).The public sector therefore fulfills its responsibility by recruiting the best people for the development of knowledge, growth and learning because it has to accomplish the following goals: Knowledge development and provide information unlike the private sector Promote knowledge for every one Quality Management efficiency The structure of the government matters in this context because as the government has to take care of the intellectual rights Knowledge Kiosks (Watts and Lloyd, 2004) The analytical knowledge management framework (Steyn and Kahn, 2008) The above diagram shows various elements of the knowledge management. It is an integration of people, processes, technology which together create value. In the government sector knowledge gets dispersed because governments are segmented by state and local level. Other than that as per the government policy the government keeps on changing due to which the current government gets to learn from the previous one, this gives an opportunity to the government to every time learn from its experiences and improve its system through good governance (Slabbert, 2004). Knowledge management in the government sector paves the way for incorporating the electronic means into the government sector. The ICT infrastructure helps the government to achieve its goals and to educate the citizens of the country to have access to quality information which they can utilize and also they themselves can bring value to the nation through knowledge sharing (Beal and Thomas, 2004). The public sector organizations depends more on people based approach but to do so they have to come up with an appropriate framework for knowledge management. Moreover it has been seen that the level of accountability is stricter in the public sector organizations as compared to the private sector but studies have shown that the public sector organizations have been slow in terms of adaptability relative to private sector (Alleman, 1992). This is owing to the lack of awareness, rigid policies, people are not willing to share because they don’t see much incentive in doing so and also people on the public sector are less resistant to change. The entire set up is based on bureaucracy and the goal is not profit maximization. People working in the domain of public sector are more inclined towards the national interest and they are not self centered as they put their personal interest secondary. The public sector organizations face constant competition from the private sector, NGOà ¢â‚¬â„¢s, the government of other countries, All these reasons justify as to why the models for the knowledge management are taken from the public sector unlike the private sector where the culture, the interest, perception and everything differs. However the traditional approach of the public sector sometimes becomes a hurdle in the development of knowledge (Burr and Girardi, 2003). Every firm has its own set of requirements and based on them they create their model of knowledge management and technology is always changing so the public sector firms also adopt different technological infrastructure based on their requirements. There are a collection of technologies that are used in the process which together constitute the software. The reason why these firms spend so much on this software’s is because they need up to date information for better decision making. Government sector tries to incorporate IT into their solutions for better performance. Knowledge Management and the Education in the Agricultural Sector Generally the concept of knowledge management can be applied in all government sectors such as education, transportation, health care and so on. However, this paper will be focusing mainly on the education sector which can be uplifted and further developed by the knowledge management strategies. Education is by all means one of the most significant sectors of a countries economy. It is the back bone of the nation which paves the way for the future growth and development. Therefore this sector is given utmost importance because its development is the nation’s development (Cook et al, 2004). We will take into consideration the education of the agricultural sector of the country through knowledge management systems. There are many ways to achieve this like research into innovative ways to develop the sector and the development of the learning programmes for the all the stakeholders for better yield and growth. This can be done in a number of ways as follows: The systems can be used to do an assessment of the human resource of the business. Human resource is the life blood of the business therefore their input plays a crucial role for the development of the sector. The management systems can be used to facilitate agricultural sector through the deployment of case studies and various tools relevant to the agricultural education. The sharing of the knowledge and the use of newer techniques and methods among the communities The private sector can also help the public sector in meeting their goals through the induction of their systems and technologies. Information and Communication Technology (ICT) has facilitated all the sectors. Similarly it can be used to impart agricultural information to employ newer software’s and implementation of newer systems to navigate the progress and learning (Watts and Lloyd, 2004). Open and Distance learning is an effective tool which can be used by the agricultural sector to enhance their learning and can be used for the development of the professionals in the field. Knowledge sharing systems can also be used to manage the work and distribute the knowledge among the stakeholders (Vilma, 2008). Technology has advanced so much that it is on the sector and the expertise of the knowledge workers that are employed to make use of the variant opportunities and their knowledge to develop and upgrade systems which are able to meet the standards because there is no end to innovation and more and more learning tools and techniques can be employed with the passage of time for growth and development (Torgerson and Elbourne, 2002). UK government increased ICT expenditure for the next three years Those governments which have been valuing the concept of knowledge management will also reap benefits out of it. The UK government in the year 2008 increased their budget for the ICT to an amount of 2.9 billion pounds. The idea was to give a further boost to the education sector by utilizing the technology and improve governmental performance and strengthen the education sector of the country (Tearle, 2004).The main motives behind such a move were as follows: Better coordination with the parents through online facilities Newer learning methodologies for the improvement of the curriculum Enhance the resources available to the sector and increased participation This would also improve the performance of the educational sector through better monitoring and control However in both the cases that is agriculture and the education sector of UK, the government takes all these measures then it has to look into the training of the staff because people need to be equipped with newer software’s and technologies and they need to be well versed in that in order to use it effectively (Tearle, 2004). By doing so the government also raises the opportunities and market for the firms in the private sector because then firms such as Microsoft and open source firms try to get into the market by being the supplier of technology to the sector, hence it creates employment and development of both private and public sector (John, 2002). There are many specialized firms in the market which are willing to provide assistance to the government’s public sector initiatives through their advance systems. Companies such as Informa, it is specialized in providing advanced knowledge and services to the public sector. They have services such as data monitor, Informa Economics and Agra for the agricultural sector. The company has clients worldwide including governments and other corporate sector businesses such as Pfizer and EU and WTO. Hence the government has an opportunity to make use of external sources to improve their knowledge based systems in the sector (Paolo, 2010). Innovations in the education sector mean the achievement of high standard of education. These are the performance measures used by the government. The role of knowledge management is to look for newer ways to develop the different institutions of the sector. Education gives a competitive advantage to a nation. This is why all the organizations are systemically looking for newer ways to achieve excellence. Through the use of knowledge management the universities will be able to retain more students and it will also help them in the research process. Knowledge management helps in the strategic management process (Polkinghorn,1992). The government can make use of web based systems in which it can collect the grants from the donors. However those donors need information in order to make effective decisions and this is where knowledge management plays an important role as it helps the donors to decide and then function. It can be used to share information among grant makers. The organization can also make knowledge management systems and form a network in which they can share their problems and have person to person connections with one another for better understanding (John, ,2002). There can be issues in the knowledge management because The culture does not support knowledge management Lack of funds for knowledge management Lack of training Uncoordinated knowledge management roles Inability of senior management to incorporate newer measures and look for opportunities Lack of competence of the firm to measure financial benefits (Steyn and Kahn, 2008). Conclusion The concept of knowledge management is not new to the government. The government has significant opportunities it and the related informational technology opportunities associated with it. However it is on the ability of the government that how well they able to integrate this concept into the organizational culture of the firm and promote knowledge management which will further help them to grow and achieve competency (Emma et al, 2005). Private and public sector firms have some form of similarity in developing a framework for knowledge management but the public sector organization needs to be more careful as it has stricter regulatory practices. References Alleman, J. (1992), Empowerment of Employees Private Sector Models in Public Education, Labor Law Journal, 43 (8), p477. Beal, B.D. and Thomas, D.E. (2004), Strategic Options for Managing Intellectual Asset Flows in the Information Sector, Journal of Managerial Issues, 16 (4), p442-459. Burr, R. and Girardi, A. (2003), The influence of social context factors on perceptions of procedural justice in the public sector, Australian Journal of Psychology, 55, p117-117. Cook, S., Macaulay, S. and Coldicott, H. (2004), Change Management Excellence: Using the Four Intelligences for Successful Organizational Change, Kogan Page. Emma, P., Clare, K., Tim, M. and Shaun, T. (2005), Comparing HRM in the voluntary and public sectors, Personnel Review, 34 (5) p588-602. Emrich, A.B. (2005), Start Knowledge Revolution Now. (cover story), Grand Rapids Business Journal, 23 (49), p1-8. Gurrieri, A.R. (2008), Knowledge network dissemination in a family-firm sector, Journal of Socio-Economics, 37 (6), p2380-2389. Hetland, H., Sandal, G.M. and Johnsen, T.B. (2007), Burnout in the information technology sector: Does leadership matter?, European Journal of Work Organizational Psychology, 16 (1), p58-75. John, O., (2002), Wiring Governments: Challenges and Possibilities for Public Managers, Praeger. Kelly, A. (2004), The Intellectual Capital of Schools: Measuring and Managing Knowledge, Responsibility and Reward: Lessons from the Commercial Sector, 1 edition, Springer. Milner, E. (2000), Managing Information and Knowledge in the Public Sector, 1 edition, Routledge. Polkinghorn J.R. (1992), Accelerating At-Risk Students, Journal of Labor Research, 3 (1), p11. Slabbert, A.D. (2004), Conflict management styles in traditional organizations, Social Science Journal, 41 (1), p83. Steyn, C. and Kahn, M. (2008), Towards the development of a knowledge management practices survey for application in knowledge intensive organizations, South African Journal of Business Management, 39 (1) p45-53. Paolo, B. (2010), ICT for education projects, Information Technology for Development, 16 (3) p232-239. Tearle, P. (2004), A theoretical and instrumental framework for implementing change in ICT in education, Cambridge Journal of Education, 34 (3), p331-351. Torgerson, C.J. and Elbourne, D. (2002), A systematic review and meta-analysis of the effectiveness of information and communication technology (ICT) on the teaching of spelling, Journal of Research in Reading, 25 (2), p129. Vilma, L. (2008), Sector reputation and public organizations, International Journal of Public Sector Management, 21 (5) p446-467. Watts, M. and Lloyd, C. (2004), Original article The use of innovative ICT in the active pursuit of literacy, Journal of Computer Assisted Learning, 20 (1), p50-58.

On-line Demand for Products and Services Assignment

On-line Demand for Products and Services - Assignment Example As the growth witnessed in the online shopping arena continues exponentially, various firms are acquiring new wealth focused on new market opportunities for footprint coverage. Therefore, stores are able to subsequently cater to the vast and continuously growing offshore markets in terms of service requirements and market demands. This is because of the growing influence of the Internet where online consumers need both Internet connectivity and valid payment methods to sustain a complete transaction (de Kare-Silver, 2000:48). In most cases, once a particular item has been identified on a website or in another online platform, an online retailer subsequently uses available shopping cart software. These subsequently allow consumers to continue buying products by way of accumulating multiple items, in addition to being able to adjust the quantities acquired. Through the existing ‘checkout’ processes, payment and delivery information is acquired. Here, some stores allow the customers to sign up for permanent online accounts. This is important because of the need for constant information gathering during an online transaction. This involves sensitive information (Sheth, 2003:23). Online accounts are more secure and hence the preferred choice for frequent online shoppers. As such, information should only be entered once. Some of the dominant online accounts include Shopify, Shopgate, and PrestaShop, osCommerce, Magento, and nopCommerce. High-end solutions can also be bought or rented in the version of stand-alone programs (Huang, 2000:339). This may also work as an addition to an existing enterprise program on resource planning. In the event that a transaction is successfully implemented, online shoppers usually receive e-mail notifications. A less sophisticated avenue involves a process where consumers use email or phones to order their products.  

Communicating Jesus in the Global Society Research Paper

Communicating Jesus in the Global Society - Research Paper Example In this regard, this study will look into one of the most profound struggles that Christians have to contend – communicating Jesus in the arena of a pluralist’s global society, in the context of multiculturalism. This is a struggle because believers in Christ are called to commune not only with people who shares their same beliefs and cultural system, but are called to be with all the peoples of the world and bear the Light of Christ.4 The encounter and interactions with other cultures necessitate a deep and solid understanding and anchoring on the faith so that â€Å"in a divided, multi-cultural, shifting global village that takes variety seriously while at the same time recognizes the essential reality of the common life that has to be expressed†5 one sees the life of faith, hope, love, and trust in God as the foundation of our being in the world, â€Å"set†¦ as His witness†.6 In light of this, the study will examine question how can Christians comm unicate Jesus in a multi-cultural world? In order to address the issue, secondary materials written by scholars in the field will serve as the primary source of this study. This study is essential as it addresses the reality of the Christian life in the age of pluralism and on how it challenges the faithful as they live in midst of differences.7 The study is divided into four parts. The first section is the introduction wherein the question of the study, its background and significance, the approach adopted to address and the structure of the study are given. The second segment will delve deeper into the question, clarifying the important points inherent in the nature. While, the third segment will tackle the various ways identified in order to communicate Jesus in a multi-cultural world and finally, the conclusion wherein the position of the position of the paper will be reiterated and some personal insights of the researcher will be shared. In the midst of the inherent differences perceptible in contemporary Christian landscape, Christians are continuously called to actually live the faith and bear witness to the goodness of God not only by words, but also via our actions and interactions with others. As such, Christians are enjoined to â€Å"Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect, keeping a clear conscience†¦Ã¢â‚¬ 8 Christians in a Multi-Cultural World: Of Connections and Reality Christians are currently living in a world wherein encounters among culture are a common instance and possibility of interaction with different nationalities is part of everyday life. As mentioned, globalization has set this reality and it has provided the framework wherein the increasing interdependence and interconnectedness of nations affect the values, beliefs, and faith of people in the grassroots. Looking at the issue of

Deconstruction paper on the book GUTS Coursework

Deconstruction paper on the book GUTS - Coursework Example n the book â€Å"Guts- Companies that Blow the Doors off Business-as-Usual† as an excellent source of leadership models and success stories, which can best illustrate the essential leadership strategies for the current business environment. Some organizations or individuals sometimes surpass our highest expectations when the way they manage downward spiral goes unusual, gutsy, and notably innovative. The post-9/11 success story of South West Airlines is an example for such a gutsy stance taken at the time of dramatic business downturn (Kevin & Freiberg 2004, p.11). In addition to theoretical aspects, such success stories with practical evidence have considerable impact on business world because they tend to force entrepreneurs to review their present strategies. The concept implied in this work is that though diverse workforce and elements are to be integrated with an organization, group objectives of the company is of primary importance; and at the same time, it is essential to notice if the workers are guided to the best effect of the organization with right motivation. Leadership with such sense of motivation ‘leading through words, inspiring through trust and empathy’ (Bennis 2009, p.159) - is not only needed for business organizations, but they are useful also for large scale non-profit organizations or voluntary service sectors. ‘Guts’ meets the required standard of a reference book that contains both conceptual and practical conviction on leadership to a new entrepreneur. Given below is the vision statement of the non-profit organization I would initiate in future. The organization will use all potential tools that fit with its core values in order to integrate essential socio-economic, ethnic, and cultural ideals so that the total program will meet the highest standard in all interpersonal relationship with its benefactors, stakeholders, volunteers, beneficiaries, and the public as a whole. According to Kouzes & Posner (2007, p.227), this

Response Paper 1 - Enacted Environment Essay Example | Topics and Well Written Essays - 1500 words

Response Paper 1 - Enacted Environment - Essay Example They succeed in some ways and fall short in others. However, even more than falling short of explaining themselves adequately, their arguments simply only apply in some cases but not all. It is my belief that their ideas are very helpful in cases in which they are applicable, but there are many cases in which these ideas do not apply. There are reasons why the traditional practices of strategic management have been used for as long as they have by so many businesses, and there is something to be said for using them, so I can see this argument from both sides. What the authors are saying offers a new and useful perspective that can certainly be helpful when it applies, and their view is something that most managers fail to even acknowledge and can benefit from recognizing. However, I do not think it should be presented as the only possible view that applies, as traditional strategic management views really are the most useful in some situations. Yes, managers must look at themselves a nd their situations objectively, but external trends and consumer patterns cannot be ignored. It is true, as the authors of this article claim, that it is important for managers to look within themselves and their organizations when attempting to solve problems, but managers also need TEXAS SOUTHERN judge judy to observe what is going on in the market and in the minds of consumers, because their opinions and misconceptions are very real. Ultimately, it definitely makes sense to unlearn debilitating concepts and to take risks that others refuse to take, but it does not make sense to do this instead of looking at the environment. Why not do both? In my opinion, their refusal to consider the other methods is just as dangerous as the idea of using only the other methods exclusively. In terms of whether or not the authors convinced me, the answer is â€Å"somewhat†. While their analogies were helpful, none of the examples really proved an instance in which their perspectives worke d better than others; the only examples given listed failures of the other models to work and how these failures could have been prevented or corrected using their model, instead. Understandably, their model has probably not been used by many companies yet, and if so, it probably has not been studied in practice, so these examples were likely difficult to find. Ultimately, my conclusion is that the authors are correct that it is dangerous for a person to become confined by his or her own beliefs to the extent that that person has created an environment in which things can only be done a certain way, and he or she will not consider stepping outside of the box. However, whether accurate or not, consumers do have very real beliefs and behavioral patterns that should not be denied or overlooked for the sake of self-analysis. With regard to what difference this article’s ideas will make to the way I view or practice management, the authors do a good job of emphasizing the importan ce of looking inward first, before blaming outside factors for influence or failure, so this is something I would change or implement. One example of an external environmental factor that came to mind as I was reading this article is the way that â€Å"the economy† has sort of become the buzz word for consumers these days. Everyone uses â€Å"the economy† as the reason for everything, whether or not it has personally affected them. Consumers use