Alcohol Advertising Essay - 1672 Words

Alcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to†¦show more content†¦The effects that alcohol advertising induces on its targets are outrageously tragic. More than 40 percent of teenage deaths are caused by motor vehicles. More than half of those are alcohol related. Alcohol is implicated in at least half of the othe r major causes of death for young people, such as suicides, homicides, and accidents. Alcohol use is often a factor in many of the other problems afflicting this age group, such as teenage pregnancy, date rape, suicide, assault, and vandalism. At least three of ten adolescents today have serious alcohol problems. A 1996 study showed that children ages nine to 11 were more familiar with Budweisers television frogs than Kelloggs Tony the Tiger, the Mighty Morphing Power Rangers and Smokey the Bear. The Center on Alcohol Marketing and Youth found that, in 2001, youth in the United States were 93 times more likely to see an ad promoting alcohol than an industry ad discouraging underage drinking. In fact, compared to youth, adults age 21 and over were more then twice as likely to see advertising discouraging underage drinking. A USA Today survey found that teens say that ads have a greater influence on their desire to drink in general than on their desire to buy a particular brand of al cohol. Eighty percent of theShow MoreRelatedAlcohol Advertising Essay1140 Words   |  5 PagesAlcohol Advertising Millions of Americans suffers from the effects of alcohol and drug abuse. It can shatter lives, brake families, and to rob people of their dreams for the future. Once alcoholism or drug addiction begins, an individuals problems not only dont go away, but their mental well being as well as physical ability continues to diminish from the immediate and long-term adverse effects from the drugs and alcohol abuse. Is it really true that advertising increases alcohol consumptionRead MoreAlcohol Marketing and Advertising25059 Words   |  101 PagesAlcohol Marketing and Advertising A Report to Congress September 2003 Federal Trade Commission, 2003 Timothy J. Muris Chairman Mozelle W. Thompson Commissioner Orson Swindle Commissioner Thomas B. Leary Commissioner Pamela Jones Harbour Commissioner Report Contributors Janet M. Evans, Bureau of Consumer Protection, Division of Advertising Practices Jill F. Dash, Bureau of Consumer Protection, Division of Advertising Practices Neil Blickman, Bureau of Consumer Protection, Division ofRead More alcohol and advertising Essay627 Words   |  3 Pages Alcohol and Advertising Throughout the history of television, viewers have raised many questions about alcohol advertising. Does advertising influence alcohol consumption? Does it has an impact on alcohol abuse or alcohol related disease and death? How is advertising affecting us? The goal of this essay is to collect evidence, both theoretical and empirical, that would address the question of whether advertising affects in any measurable manner alcohol consumption and mortality from alcoholism andRead MoreStereotypes in Alcohol Advertising to Teenagers3305 Words   |  14 PagesStereotypes in Alcohol Advertising to Teenagers 1. Gender Messages in Alcohol Advertising Stereotypes refer to standardize and simplified conception of groups, based on some prior assumptions. For example, a girl might not choose to be an engineer as most of the people have set their minds that the profession is always a guy. This is what we call stereotyping. But, who says a girl cannot be an engineer? According to the Media/Impact: An Introduction to Mass Media, NinthRead MoreOverview of Alcohol Advertising Essay2476 Words   |  10 PagesIntroduction In terms of business, advertising is a type of marketing communication that is used to encourage, persuade or manipulate groups of people to take some action or continue with the actions that they were taking (Percy, 2008, p. 82). In majority of cases, the outcome that is sought to influence the actions of the customer in terms of profitable contribution even though other forms are also popular (Hansen and Christensen, 2007, p. 82). This particular type of work is in a category thatRead MoreAlcohol Advertising: the Cause of Underage Drinking? Essay1089 Words   |  5 PagesLinzay Workman Advanced Composition Rose Bunch Paper 3: Literature Review Alcohol Advertising: The Cause of Underage Drinking? The question, Is alcohol advertising the cause of underage drinking? seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversialRead More Alcohol Advertising: The Cause of Underage Drinking? Essay example1079 Words   |  5 Pages Alcohol Advertising: The Cause of Underage Drinking? nbsp;nbsp;nbsp;nbsp;nbsp;The question, â€Å"Is alcohol advertising the cause of underage drinking?† seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religionRead MoreWhy Advertising Alcohol Is Destroying Public Well Being1897 Words   |  8 PagesVanwormer C.P. Reading Writing 6 May 2016 Why Advertising Alcohol Is Destroying Public Well-Being When I was nine years old, I remember seeing the most delectable, mouthwatering commercial on television. It was for beer. Growing up in a family that did not drink, I never thought beer could look so appetizing. The beverage was everywhere I looked—except for in my own fridge. Not only adults, but kids and teens everywhere are being bombarded with alcohol advertisements. Many of these youths choose toRead MoreTobacco Advertising Is Illegal but Alcohol Is Not. Is This Hypocritical?3161 Words   |  13 PagesCOMM 3P14 – Media Industries Tobacco Advertising is Illegal, but Advertising for Alcohol is not, Is This Hypocritical? Rebecca Stewart 4574927 Russell Johnston Seminar 3 November 11, 2012 Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundredsRead MoreEssay on Alcohol Advertising1655 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products

Implementing and Ehr - 2033 Words

The Future Mandate: Implementation of an EHR Darhlene E. Banks The Catholic University of America HIT-573, Health Care Information Systems Dr. Sue Yeon Syn October 30, 2012 Abstract In evaluating the plans of the Leonard Williams Medical Center (LWMC) and its subsidiary business entity, the Williams Medical Services (WMS), the overall objective is to implement new technology in the form of an Electronic Medical Record (EMR) system in order to streamline workflow, provide safe and quality care for patients and remain competitive with other healthcare facilities in providing these components with the use of advanced technology. The implementation of an EMR is the desire of the physician group, WMS, who refuses to listen to†¦show more content†¦Hence, EHR s are inherently complex amalgamations of diverse subsystems targeted toward varied users. The stakeholders are the users and must have a role in implementing any IT or EHR system into its work flow. An EHR can be customized to accommodate any environment depending on the level of expertise of the vendor and how long they have been in the business of creating an optimum system that s customized to fi t the organizations needs. For the most part, EHR s must be designed for efficient, error free use. Ideally, an EHR is a system that encompass all the subsystems that make a hospital meet meaningful use criteria to acquire incentives for adopting EHR into practice. In the next five years, EHR adoption will no longer be a luxury, it will be a MUST. EHR s and other health information technology will be a necessity to practice medicine (econsultant.com, 2010). Rather than purchase several standalone systems, it would behoove one , in my opinion , to purchase an EHR that would satisfy all the needs of the stakeholders, the physician , nurses and other hospital staff and all parties involved in the tertiary practice too. Although LWMS s budget is not large enough to accommodate the full cost of implementing an EHR,Show MoreRelatedImplementation Of Implementing A Nationwide Ehr System2003 Words   |  9 PagesStage 3: The Future and Goal The final step in the process of implementing a nationwide EHR system is Stage 3, which is set to be in full development by 2018. On February 14, 2014 the ONC meaningful use workgroup submitted recommendations for the implementation of Stage 3 meaningful use incentive program to the Health IT policy Committee, however their findings have not been published to date. This will result in the Policy Committee approving recommendations in mid 2015 the Health and Human ServicesRead MoreThe Impact Of Implementing Ehr On Processes Of Care And Outcomes946 Words   |  4 PagesVartak. S., et al. Conducted a research to assess the impact of implementing EHR on processes of care and outcomes in the ED. The ED patient visit log files were used to examine changes in patients’ ED length of stay (LOS). Along with the implementation of the EHR, there was an average increase of 17 minutes (15%) in LOS. One of the objectives of EHR implementation was to reduce the ED LOS by speeding up quick- registration, the triage process, and room assignment. Prior to implementation a patientRead MoreThe Challenge For Providers Implementing Ehrs And Achieving Meaningful Use908 Words   |  4 PagesThe challenge to providers implementing EHRs and achieving meaningful use. The solutions to this challenge contains various tools, training, and the review of other success stories of providers that have been successful in the implementation. Proverbs 16:3, â€Å"Commit to the Lord whatever you do, and he will establish your plans.† The ultimate goal in implementing EHRs is to assist in building an evolving body of knowledge and valuable resources to assist in supporting health care providers and healthRead MoreAbstract. The Purpose Of This Literature Review Is To Compare1120 Words   |  5 Pagespurpose of this literature review is to compare the benefits and risks of electronic health records (EHRs). This literature review has provided different journal articles to compare the risks and the benefits of having electronic health records in a hospital. Some of the articles believe that the use of EHRs in a hospital will be more effective and helpful while others suggest that the use of EHRs in a hospital will not be beneficial due to the complications that may arise with it. The methods usedRead MoreElectronic Health Records ( Ebd )1601 Words   |  7 PagesElectronic Health Records (EHRs) is another version of a patient’s medical history, that is maintained by the healthcare facilities or provider over time, and may include all of the key administrative clinical data relevant to that persons care under particular healthcare facilities, including demographics, progress notes, medication, x-rays, surgical history, and etc.(CMS,2012). While the adoption of the electronic health record system seems promising for the healthcare community and having a positiveRead MoreThe History of Electronic Health Records (EHR): An Electronic Health Record is defined by NEHTA1500 Words   |  6 PagesThe History of Electronic Health Records (EHR): An Electronic Health Record is defined by NEHTA Acronyms, Abbreviations Glossary of Terms (p22, 2005) as â€Å"an electronic longitudinal collection of personal health information, usually based on the individual, entered or accepted by healthcare providers, which can be distributed over a number of sites or aggregated at a particular source. The information is organized primarily to support continuing, efficient and quality health care. The record isRead MoreThe Board Of Trustees. Harris Memorial Hospital And . Harris1146 Words   |  5 PagesCommunity Foundation As Harris Memorial Hospital and Harris Community Foundation aims to incorporate the Electronic Health Records (EHRs) in the system, being the Board of Trustees it is your imperative to have complete knowledge about the justification of soft costs and the financial benefits associated with the incorporation of EHRs. Hence, there is a requirement for EHR investment, I would like to explain the steps for justification of ROI soft return with an example and the capital acquisition requiredRead MoreLegal Issues And The Electronic Health Record1074 Words   |  5 Pagesmedical record (EHR), there are legitimate issues and concerns that need addressing before one can fully understand the EHR. While implementing an HER offers things such as improved quality of care and increased patient safety, there are also legality issues one faces and may not realize when utilizing an EHR documentation standards change, as well as medical liability. The sooner a facility or physician’s practice c ome to acknowledge and address the patient care issues involved in the EHR, the easierRead MoreElectronic Health Records (Ehr) Are Digital Patient Records1123 Words   |  5 PagesElectronic health records (EHR) are digital patient records whose interoperable and sharable use can lead to improved safety, effectiveness, efficiency, and timeliness of care. The value of EHR is leading to more efforts into integrating medical organizations with the rest of the health care system to maximize patient benefits and improve transitions of care. Highlighting the case for EHR to health care stakeholders, such as organizations, organizational managers, and practitioners, will help contributeRead MoreUpgrading the Health Sector with Electronic Health Records 1649 Words   |  7 Pagesprocesses, is the health sector. This report observes and analyses multiple real life cases of health care providers from the United States who have decided to upgrade from traditional paper based patient charts t o computer based Electronic Health Records (EHR). It should be noted that all of the case studies observed in this report were created by the Centre for Aging Services Technologies who describe themselves as being â€Å"focused on development, evaluation and adoption of emerging technologies† in the

Proposition of Conceptual Framework †Free Samples to Students

Question: Discuss about the Proposition of Conceptual Framework. Answer: Introduction The report is about making a financial decision relating to various aspects in which a UK company is selected as a base and then various decisions are made using the stated company. This report is a foreword to board of directors of the Thomas cook group which has a remarkable position in the travel and tourism industry. It also critically examines the various sources of finance which can help the organization for expansion. It also contains a detailed analysis of various pricing strategies and recommendations given to the stated company to apply the most appropriate strategy. It analyses the behavior of costs along with some examples and graphs, where it also includes a brief description of what cost and volume analysis is and how it helps in decision making. This report critically examines the all aspects stated above relating to the stated company and how the stated company applies the same. The Thomas Cook Group in the history of innovation remarked as the best known company in leisure travel. It started in late 1841 by an English man named Thomas Cook. In year 2007 , it merged with My travel which has a major significance as it placed the company to 2nd position in travel and tourism industry. After merger it had a market share of 27% in the travel and tourism industry (Buhalis and Jun, 2011). Merger was made to reduce the debts and cutting the costs which was faced by the company. It also helped to gain economies of scale and also to reduce the competition. In the year 2010, it again made a major move by merging with Cooperative Group; this bought synergies in the business and reduced costs significantly. Due to these mergers the share price increased and stock markets destroyed position recovered (Goeldner and Ritchie, 2012). This organization is in the phase where it has everything organization needs, committed workforce, market standing and a remarkable financial p osition. Sources of finance The most important factors to be considered for growth and business expansion is finance. Without this factor the expansion could not even be thought of. There are various sources of finance but the analysis and recommendations are given Following are the sources of finance through which company can expand- Retained Earnings It is the most common practice to expand via retained earnings. It is companys savings which is not distributed to shareholders and not to itself. It has a merit that we are not required to look for outside financing but its demerit is the finance available for expanding is limited. The stated company has retained earnings of 374m which it can easily use for expanding the customer base (Thomas Cook Group, 2016). Equity Capital- It is the largest source of financing since the only funding which is done in public markets is equity capital. But for equity capital it is important that the company should have successful operations. Since the stated company is one of the best companies in travel and tourism and has a band image it can easily raise money through equity capital (Han and Hyun, 2015). It is even profitable for the company to arrange funds through equity since it has no paying schedules and dividend is totally based on companys performance. Debt Financing- It is one of the main sources of financing. It is less risky than equity share capital because it has a predetermined schedule of payment of interest and principal amount. It is obtained against the cash flow or assets of the firm. It is based on how the company is performing and its growth perspective. The stated company can take debt or not will be clarified only after we calculate debt-equity ratio. The ideal debt equity ratio should be 2. Debt-Equity ratio of the company as per the audit report is 0.25 which is optimal. Company can go for debt financing easily. Cash flow financing Cash flow financing is basically of two types , one is short term financing which covers debt less than one year and the other is long term financing which has a repayment period of more than a year. It is available only to well establish companies. These types of funding are provided by banks, finance companies and insurance companies. There may be some conditions by these companies for providing loan such as keeping minimum cash balance or by limiting the debt. The stated company can go for such financing if it does not want to increase the ownership in the company created by raising equity. Asset based financing- It is the type of financing in which loan is provided against the assets of the company. The assets such as inventory, receivable, stock, equipment and so on. In this the company pledges its assets and if in case default, the lender takes the possession of the asset. Since the stated company has lot assets and can easily acquire loans by pledging the same it can easily go for such type of financing. Internally generated Financing Some careful activities can lead to considerable financing without borrowing it with any source. These activities can be collecting bills on time, obtaining credit notes from suppliers so that substantial time may be available for the same, reducing inventories and keeping minimum cash balance and selling off assets. By these strategies company can make its financing by regularizing the administration. Smart Leases - It is a source of financing in which assets are taken on lease so that cash is saved for working capital. But this source of finance can be risky in some companies. It may also be seen that sometimes lease rates are higher than bank loan so it will be of no use to pay more when a down payment can get u an asset. So the stated company should not go for such financing. Behavior of costs The production costs which change with the change in level of production is called as Cost by behavior. It consists of three main types of costs which are described as under Fixed Costs- the cost which does not change with the change in the level of activity is called as fixed costs. These are those costs which will occur even if there is nil or no production in the organization. It is the costs which has inverse relationship with the quantity that is with the increase in quantity the cost decreases and vice versa. . It is important to understand that the high proportion of fixed cost means that business is continuing at relatively high revenue level to sustain in the business (Shephard, 2012). Examples of fixed costs are amortization costs, depreciation, insurance interest expense rent, property taxes salaries and other utilities. The above figure describes the relationship between total fixed cost and the number of units produced. It can be seen that fixed cost remains constant irrespective of units produces. And the other figure shows us that with the increase in production fixed costs decreases (Papista, and Krystallis, 2013). Variable Costs- It is the cost which changes with the change in production. It means that it is in direct proportion with levels of production. But variable costs in total are different but per unit of variable costs remain constant. These costs will not be incurred if the company has nil production. It is important to understand that the high proportion of variable cost means that business is continuing at relatively low revenue level (Farrow and Zerbe, 2013). Example of variable costs is direct materials, labour charges, production supplies, commissions, freight, credit card fees, and billable staff wages and so on. The above figures depict the relationship of units produced with the variable costs. With the increase in production the variable cost also increases. Whereas the other figure depicts that the variable cost remains constant in per unit but varies in total as divided by number of units (Jaafar et al, 2011). Mixed Costs- This cost is the cost which has a characteristic of both fixed and variable costs because of presence in both fixed and variable components in it. There is various cost behavior techniques used to split the cost between the fixed and variable components. These techniques are high-low method, scattered diagram method and regression analysis. It is also known as semi variable costs. Examples of mixed costs can be a telephone bill since it is fixed up to line cost and subscription charges and then changes with the usage that is per minute cost. Another example can be delivery cost which consists of fixed cost of depreciation and variable cost as fuel (Drury, 2013). Importance of CVP analysis in decision making function For organization success it is very important to implement cost management and to implement a cost structure. Cost volume profit analysis also known as CVP analysis is used as decision making tool in the company. It is a cost accounting method used to calculate the breakeven point in cost and volume of goods. The emphasis of this tool is laid down because it helps the manager to estimate the future cost, revenue, expenses other associated costs and profit. It helps to monitor the level of activity in the production (Chitty, 2012). It also helps in avoiding loss, estimating target profit and maximizes the production. It is one of the essential parts of profit planning process in the organization. It also helps in evaluating the reasonableness and budgets.it helps the management to understand the most important objective by combination of costs and volume (Martin, Nunez and Castle, 2011). Pricing strategies and its recommendation Setting a pricing strategy for tourism is a mix of marketing strategy and financial analysis. When expansion is done it is to be taken care that pricing of the product is lower than a long term pricing since to attract volume and set up the brand in the industry (Becerra, Santalo and Silva, 2013). Pricing strategy consists of various components such as rack rates which means full time rates before offering any discount, the other is seasonal pricing which means a mix of pricing which depends upon the different levels of demand during the year and the last one is last minute pricing which is the last minute discounting prices to fill up the vacancy and promoted on last minute booking sites (Hosni et al., 2013) Per- person pricing- this type of pricing is commonly used by tour operators, backpackers. It may include adult, children and senior citizens. Per-unit pricing- this is the set of price quoted for one unit. For example an accommodation is given for 2 people with a per unit package without diving the same in per person rates. Single or double occupancy- It works on single rate or double rate and the double rate is not the double in numeric terms of the single rate. The pricing strategy to be followed by Thomas cook group depends totally on the expansion strategy they adopt. The sources of finance they select and accordingly the other aspects will be considered (Mina, 2014). Conclusion This report critically examines the case of a famous and prominent company of travel and tourism known as Thomas Cook Group. The report is prepared to present the board of directors with the plan of expansion of the companys operations and for the purpose of which various sources of finance is being described. The recommendations suitable to the company are also provided. Later in the report the discussion is made of various types of behavioral costs and the graphs and examples are stated for clear understanding of the concept.it is also clarified in the report about various pricing strategies available with the company and which should be selected for efficient and effective implementation of expansion. It is also clarified that this report is just based on the facts as per the auditors report there may be several conditions which are present in the organization but is not reflected in the auditors report. There are various factors which affects the expansion strategy of the organiz ation but this report considers only three aspects which includes sources of finance, decision making using CVP analysis, the behavioral costs related pricing strategies. References Becerra, M., Santalo, J. and Silva, R., 2013. Being better vs. being different: Differentiation, competition, and pricing strategies in the Spanish hotel industry.Tourism Management,34, pp.71-79. Buhalis, D. and Jun, S.H., 2011. E-tourism.Contemporary tourism reviews, pp.1-38. Chitty, J., 2012.Chitty on contracts: General principles(Vol. 1). Sweet Maxwell. Drury, C., 2013.Management and cost accounting. Springer. Farrow, S. and Zerbe, R., 2013.Principles and Standards for benefit-cost analysis. Edward Elgar Publishing. Goeldner, C.R. and Ritchie, J.B., 2012. Tourism: principles, practices, philosophies (No. Ed. 12). John Wiley and Sons, Inc. Han, H. and Hyun, S.S., 2015. Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, pp.20-29. Hosni, A., Rhemann, C., Bleyer, M., Rother, C. and Gelautz, M., 2013. Fast cost-volume filtering for visual correspondence and beyond. IEEE Transactions on Pattern Analysis and Machine Intelligence, 35(2), pp.504-511. Jaafar, M., Abdul-Aziz, A.R., Maideen, S.A. and Mohd, S.Z., 2011. Entrepreneurship in the tourism industry: Issues in developing countries. International Journal of Hospitality Management, 30(4), pp.827-835. Martin, A.D., Nunez, R.N. and Castle, E.P., 2011. Robot-assisted radical cystectomy versus open radical cystectomy: a complete cost analysis.Urology,77(3), pp.621-625. Mina, W., 2014. United Arab Emirates FDI Outlook. The World Economy, 37(12), pp.1716-1730. Papista, E. and Krystallis, A., 2013. Investigating the types of value and cost of green brands: proposition of a conceptual framework.Journal of Business Ethics,115(1), pp.75-92. Shephard, R.W., 2012. Cost and production functions (Vol. 194). Springer Science Business Media.